ARV
After Repair Value is a supported estimate of finished market value—not the most optimistic comp multiplied by square footage.
Investor resources
Know what the
numbers can—and cannot—say.
Clear definitions make investor conversations faster, more credible, and less vulnerable to optimistic shortcuts.
MAO
Maximum Allowable Offer is the highest modeled acquisition price that still satisfies configured profit and ROI targets after all costs.
Rehab range
Low, expected, and high planning allowances organize uncertainty. They do not replace inspections, scopes, or contractor bids.
AIIP score
A 0–100 property-prioritization score based on price, returns, rehab complexity, comps, marketability, risk, and data confidence.
Match score
A separate 0–100 measure of how well a property fits one investor’s Buy Box. A strong deal can still be a poor personal fit.
Data confidence
A visible measure of completeness and source quality. Unknown facts stay missing rather than becoming convenient assumptions.
Operating principles
Six guardrails for credible investor marketing.
- Never invent property, sale, permit, tax, or market data.
- Show estimate ranges and source confidence.
- Keep financial analysis separate from promotion.
- Do not call ordinary MLS listings wholesale.
- Do not let a score replace due diligence.
- Track consent and preserve lead history.